Today, blogging has evolved into a sophisticated marketing tool many businesses use to increase visitor-to-customer conversion, drive traffic to their site, and earn more money.
As most marketers are aware, Shopify is one of the best platforms for blogging, and it fits perfectly with DropInBlog – the SEO-friendly blogging tool. That’s why in today’s article, we’ll talk about the best Shopify blog examples to inform and inspire your blogging efforts, and we’ll share a step-by-step guide to creating an effective content marketing strategy. Let’s begin!
Table of Contents
- 20+ Best Shopify Blog Examples + How to Copy Their Strategy
- Step-by-Step Guide to Take Your Content Marketing Strategy Game to the Next Level
- FAQs on Running a Shopify Blog
- How do I start a Shopify blog?
- Is blogging on Shopify good for SEO?
- How can you monetize a Shopify blog?
- Do blog posts work on Shopify stores?
- Which Shopify theme is best for blogging?
- How do blogs work on Shopify?
- Can I put recent blog posts on my Shopify homepage?
- Does it cost money to start a blog?
- Is Shopify a good place to start a blog?
- Over and Out
20+ Best Shopify Blog Examples + How to Copy Their Strategy
All businesses that run blogs use their blogging platforms in their own unique ways. We picked 22 Shopify blogs with diverse content and marketing strategies and took some key takeaways from each. Let’s check them out.
The Lost Recordings
Our Favorite Post: The History of Jazz
The Lost Recordings is a record company that finds and restores rare or previously unreleased recordings from renowned artists and sells them in their online shop as vinyl records, CDs, and HD downloads.
Their blog is a perfect example of a niche blog done right. The blog posts are either biographies of iconic musicians, mostly from the jazz scene, like Miles Davis and Billie Holiday, or music news about festivals or what musicians are up to. Some of their posts, usually those about the artists whose recordings they’ve released, briefly mention their products, but this is not obnoxious – it helps the reader know which particular record they can find in the shop.
The design of the blog (and the website overall) is very evocative of 20th-century media. There’s an almost newspaper-like quality to it simply because they exclusively use black and white photos of the artists. The blog post previews are large, with the images dominating the thumbnails. Overall, the blog has a very classic feel, perfect for music aficionados and record collectors.
Key Takeaway: Many brands and companies try to diversify their blog content to attract as many visitors as they can, but for niche businesses, sticking to the niche may be the better option.
Schăf Skincare
Our Favorite Post: How to Achieve Healthy Skin
Skincare has always been a popular topic, but in the last few years, its popularity has grown exponentially as many new brands have emerged on the market. So, it should go without saying that for skincare brands, having a blog is imperative for increasing engagement and driving traffic.
In this respect, the benefits that Schăf get from their blog are three-fold: they use it as a space to write engaging and relevant content while promoting their brand and giving helpful instructions on how to use their products. On their blog, you’ll find advice and informative articles that feature their products, as well as articles about their journey as a brand and how it all began.
Schăf’s brand philosophy is “less is better,” and this is strongly reflected in their blog’s design. It’s minimalistic to the maximum (pun intended) and still very eye-catching. The large and imposing black font in all caps works perfectly against the white background, a great example of how seamlessly DropInBlog adapts to the design of this brand’s chosen template, considering that the theme is strictly minimalistic.
Key Takeaway: Visuals are essential when it comes to blogging, so matching the design of your website to your identity as a brand does half the job of communicating your message and complementing your brand voice.
Reperch
Our Favorite Post: Best Tips for Decorating: Roundup
Reperch is a second-hand goods shop where you can find all sorts of items, like furniture, appliances, electronics, art and collectibles, clothes and accessories, and more. Their blog is a reflection of how professional they are as a brand. It’s regularly updated with relevant content, and has a squeaky clean design.
On their blog, you’ll see a lot of interior design style guides, home decor tips, product roundups, design ideas, and more. Their posts are quite lengthy, but they’re very informative and engaging, and you can tell that the authors are knowledgeable about interior design.
Reperch manages to provide their readers with valuable information and tips that are actionable, rather than fluff, which is not uncommon for brands in this niche that focus on churning out as much content as possible.
What stands out about the Reperch’s content strategy is that you can tell they know about the importance of linking internally to improve site structure and reader experience and lead readers to the product. Nothing seems forced or out of place, as the products are well incorporated into the articles.
Key Takeaway: No matter where you are on your business journey and whether you’ve just started blogging or not, keeping it professional is crucial. It shows in your blog posts, and visitors can certainly see it. Additionally, tailoring your blog content so you can seamlessly incorporate your products into your articles is a great way to subtly promote them.
Rustic Kitchen & Bath
Our Favorite Post: Everything You Need for Your Home Bar
Another one on our best Shopify blog examples list is Rustic Kitchen & Bath, a family-owned household goods store that sells a variety of products – furniture, appliances, decor, and more – with a focus on rustic and farmhouse-style homes. Their blog is interesting because it’s reminiscent of “old-school blogging” – they cover many homeware and interior design topics, and we must say, they do it well.
On their blog, you will find tons of helpful articles, from tips and tricks on decorating a certain room or area in your home, or for a special occasion, to guides and how-to articles. But that’s not all – they also post reviews of home goods manufacturers, some of which they sell in their store.
In addition, each blog post is broken up with many big and beautiful images of interior spaces with credits to the respective image owner, making the posts more visually appealing and easier to follow.
What’s interesting about their blogging is that they rarely include their products in their posts. Their approach to blogging is making purely informational and helpful posts using commonly searched terms and casually adding all of their social media at the bottom of every post.
Key Takeaway: Sticking to traditional blogging by writing informational posts that include commonly searched items is still a great way to attract visitors and customers, even if you don’t actively promote your products in the posts.
All Diamond
Our Favorite Post: Diamond Cut – The Shape That Makes Your Diamonds Special
Diamond jewelry is often associated with luxury and fashion, so you might think that the majority of the blog posts are related to these topics, but the variety of topics All Diamond covers is astounding. Sure, you have fashion articles, like all the ways you can wear a tennis bracelet, but since buying diamond jewelry is an investment, they also blog about many other helpful topics, like how to recognize fake diamonds and how to insure your diamond jewelry, the history of diamonds, and some tips and tricks on how to take care of them.
All in all, their blog is very well-rounded and focused on providing valuable information to customers and casual readers alike. While they don’t overtly promote their products by talking about them or suggesting them in their blog posts, they do place them like ads in between paragraphs along with an “Add to Cart” button and a short description of the piece.
The best part of the blog is that it gets updated regularly and the posts are well-written and packed with interesting info.
Key Takeaway: It’s really important that you keep your blog alive by posting as regularly as you can so that readers will always have fresh information to digest.
Oddbods
Our Favorite Post: 5 Fun Ideas to Rock Parenthood
Oddbods is a funny and quirky animated non-dialogue children’s show whose philosophy is that diversity and individuality should be celebrated, and that it’s okay to be different from everyone else in your own unique way. The episodes follow seven “oddball” characters through many everyday adventures and misadventures.
So, why would a children’s show require a blog, you ask? Well, the blog is mostly geared toward parents, and Oddbods’ team does this exquisitely. Their blog isn’t there to promote their product as much as to offer valuable information. This is a great way to keep readers engaged.
The content is divided into three categories, Growing, Learning, and Playing. It features helpful and insightful articles for parents, often including parenting advice, informational articles, interviews with family bloggers and experts, as well as simple and fun articles with parenting tips and tricks.
The best part is that they put each of the Oddbods characters as an author to the blog posts and each blog post preview has a customized image with the characters that fits the article's topic. This makes their branding on point, but also lends some fun to their blog design and makes it cohesive. The design itself is relatively plain, but this is a good thing in this case because it lets the colorful images of the Oddbods stand out.
Key Takeaway: If you think your particular business has no business running a blog, think again. Blogging is very versatile, and when done right, it can work for any type of business, even when your brand is about something seemingly difficult to blog about.
Selkie
Our Favorite Post: Electric Ladies
Selkie is a size-inclusive, low-waste clothing company that manufactures different styles of dresses inspired by Irish, Scottish, Icelandic, and Scandinavian folklore. Their blog design perfectly matches the signature style of their dresses – feminine, light, and delicate. You’re greeted by a pale pink background that gives way to the blog post previews, which look much like magazine covers.
We must say, this goes well with their aesthetic as it’s certainly memorable. The blog posts themselves read part like magazine ads, part like diary entries, and part like customers’ testimonials – that is, if there’s anything written at all, as some posts consist of photos only, with editorial quality.
Sometimes, it’s a combination of the two, as Selkie isn’t bound by conventions or limits. Some blog posts are like scrapbooks and mood boards, with the intention to not only bring attention to the dresses in the photos but to also create a vivid representation of the world of Selkie.
It’s safe to say that Selkie’s blog wasn’t intended to attract just passing readers but to convert interested visitors – who are already aware of the brand – into returning customers.
Key Takeaway: Don’t be afraid to play with the style of your blog posts. Sticking to the classic approach of incorporating good SEO practices is great, but if the nature of your niche and the philosophy of your brand allows it, you can certainly color outside the lines.
Upcycle Hawaii
Our Favorite Post: Beauty Is in the Eye of the Beholder
In today’s world, it’s not easy to fight against pollution, but there are still many activists who do just that, and some of them do it in very creative ways. Meet Upcycle Hawaii, an upcycling studio that turns plastic and marine debris into fashionable and usable items, like tote bags, wallets, earrings, ornaments, stickers, and more. In their own words, they turn “trash to treasure.”
As a successful member of the green movement, Upcycle Hawaii’s Shopify blog is also a pleasant shade of green. The design is simple and to the point, so that your eye is drawn toward the blog post previews, which feature original green-themed illustrations in the same style that match the topics of the articles.
Upcycle Hawaii’s website is a personal labor of love; their blog posts often feature personal details from the founders. They use their blogging platform to establish a relationship with like-minded people and educate individuals new to the green movement. Their blog posts are often personal musings, but they also blog about what’s new with their business and post educational articles about the zero-waste movement, like the difference between recycling and upcycling.
Key Takeaway: Don’t be afraid to get a little personal in your blog posts if that’s something you think fits your brand, because it helps strengthen the relationship with your readers.
Nori
Our Favorite Post: How to Take Care of Your Clothes: The Ultimate Guide to Clothing Care
How often have you skipped ironing because you felt lazy or simply procrastinated with this task for days on end? Nori, which is just iron spelled backward, is a clothing care brand that aims to “change the existing perception of ironing,” and their approach to blogging has put them on our list of the best Shopify blog examples.
You may wonder what an ironing brand could have to blog about. It’s simple – besides blog posts about clothing care and ironing tips, Nori expands their interests to sustainable fashion. Their blog features five different categories: Clothing Care, Easy Ironing, Steaming Clothes, Travel Irons, and Sustainable Fashion. In each of these, you can find many informative tips, advice, how-to articles, sustainable fashion recommendations, and more, and each article is very articulate and helpful.
Nori’s publishing team include original photographs in each of their blog posts, which adds to the professional look of the blog. The design itself is very clean and fresh, with a white background and light blue and indigo accents, very reminiscent of crisp and fresh laundry ready to be pressed with their signature product, the Nori Press.
Key Takeaway: We can learn a lot from Nori, but most importantly, that the more topics you blog about and the more diverse articles you write, the bigger the chances for your blog to perform well.
YankeeKicks
Our Favorite Post: Protect What Matters: Your Sneakers
Sometimes, you don’t need your blog to be anything other than a place where you can put a very nice high-res image of your product, write a short description, and leave it be. After all, the product speaks for itself and you know it’s the information most visitors or customers are looking for. YankeeKicks, the premium sneaker and apparel store, does this perfectly and that’s why their blog is on our list of the best Shopify blog examples.
YankeeKicks sell a lot, and I mean, a lot of products. Their inventory is every sneaker lover’s dream, so it’s no wonder that the purpose of their blog is to organize these items somehow so that visitors can easily find exactly what they’re looking for. Their blog consists of four different categories based on the types of products: Accessories, Apparel, Sneaker Care, and Sneakers.
Having said that, you may wonder about the difference between these blog posts and the actual product pages. The difference is obvious – the product pages are too busy with user reviews, sizing charts, and recommended products for any sort of dedicated description to fit there, while the blog posts are where you get informed about products and their characteristics. In other words, it’s good marketing.
Key Takeaway: Turning your blog into a sort of “catalog exploration” may be an excellent idea if you have a lot of different products. And even if you don’t, it’s a good way to draw attention to a product and present it to your readers.
Hoff and Pepper
Our Favorite Post: Hey Hoff & Pepper! Why Not Ferment?
Hoff and Pepper is a hot sauce brand that produces a variety of sauces and seasonings to go with various meals. It’s a brand that started out spontaneously after the founders started gifting homemade sauces to family and friends and got rave reviews. This communal spirit translates into their blog as well.
Their blog posts are written in an informal and friendly tone, as if you’re reading the personal blog of a friend. Most blog posts are about their products and what’s new with their business, but they also write recommendations and recipes featuring their sauces. Since they also have a YouTube channel, they include videos in some articles as supplementary information.
The friendly atmosphere is part of the brand, so by having an informal approach, Hoff and Pepper use their blogging platform to build lasting relationships with customers.
Key Takeaway: If your main goal is to get closer to your customers, you can forgo all formalities and write casual blog posts where you’ll still include your products as part of the content.
YourStuffMade
Our Favorite Post: What Is Product Development? Learn The 7-Step Process
We live in an era where there’s a growing emphasis on ethical manufacturing and sustainability, and one good example of such a business is YourStuffMade, an artist-owned product manufacturer and sourcing agency. Their team consists of creators located in several places worldwide who manufacture custom products, with enamel pins being the most popular.
Their blog is on our list of best Shopify blog examples because of its content. Having a diverse team of visual artists, YourStuffMade use their blogging platform to give voice to other talented artists, visual and musical artists alike, and provide them with a space to showcase their work and talk about themselves. Therefore, many of their blog posts are artist features where they have the artists say a word of advice for their peers.
Apart from these articles, YourStuffMade expands into many other topics closely related to their brand philosophy – ethical production, how to start selling online, and even how to create DIY enamel pins and stickers.
Key Takeaway: Don’t be afraid to use your blogging platform to express yourself and your business philosophy. You never know, you might end up making some great connections once you put your thoughts out there.
SpyGuy
Our Favorite Post: Airbnb Hidden Cameras: Here's How to Find Them
SpyGuy is a curated spy equipment online store whose logo of a smiling inspector dressed in a beige trenchcoat and a hat conjures up images of the private investigators you see in old-school black and white movies. Pretty badass, but their blog posts aren’t that dramatic.
Instead, the team over at SpyGuy uses their blogging platform to educate people about the types of spy equipment, how to use it, and the laws surrounding it. Since surveillance can be a tricky topic to discuss, they make sure to
